The company started to expand into new frontiers of the plaything industry. Four decades ago LEGO begun to target young women with the launch of furniture pieces and dollhouses; in 1974 that introduced their first individual figures, referred to as Minifigures; and 1979 this expanded in to space with sets showcasing astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of charms elements aimed toward young girls. This era also noticed the creation of a administration structure, with Godtfred Kirk Christiansen’s boy Kjeld Kirk Kristiansen signing up for the managerial staff and working to modernize the company’s manufacturing strategies.
The 1970s also found the introduction of something that allowed customers to pick out certain bricks they planned to purchase and make their own designs, rather than purchase pre-made sets; https://lego-x.com/2021/07/05/generated-post/ this was popular with adults, as well as kids. In the same decade, Profano branched out into old territory along with the Castle look, and in 1980 the company added its first coach sets to its selection.
In 1989 Lego brought in the Pirate motif, and with it an array of pirate ships, wasteland islands and treasure. The organization also extended its array of facial expression, adding beards, eye downtimes and lipstick in addition to the normal two eyes and smile. Some mature Lego collectors resented these kinds of changes, preferring the more basic faces of earlier units.
As Lego expanded in a huge multinational corporation, completely to find ways to fulfill the demands of it is big name purchasers like Target, Wal-Mart and Toys ‘R’ Us, which in turn demanded bigger selections and faster shipment times. Maintain with these requirements, the company begun to reduce total production moment for new products by making more utilization of computerized assembly systems.